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By Chantal Cooke, Passion for the Planet
The theme for Earth Day this year is Restore Our Earth™.
As the founders of Earth Day so eloquently put it:
…just as climate change and coronavirus painfully remind us of the harm we’ve caused, Restore Our Earth reminds us of the opportunities that lay ahead.
We must Restore Our Earth not just because we care about the natural world, but because we live on it. Every one of us needs a healthy Earth to support our jobs, livelihoods, health & survival, and happiness. A healthy planet is not an option — it is a necessity.
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Tagged as: Chantal Cooke, Environment, Guest Post
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By Stephanie Taylor, co-founder of Rent 2 Rent Success
Airbnb is the world’s largest accommodation provider. Airbnb owns no property. Facebook is the world’s most popular media company. Facebook creates no content. Uber is the world’s largest taxi firm. Uber owns no cars. Big corporations create wildly profitable businesses by controlling assets rather than owning them. And this is a strategy you can use too.
Most people think that to get started in property, and generate a decent income each month they need to buy a lot of properties.
And to do that they need money. Lots of money.
But this isn’t true. Rent-to-rent means you don’t need a huge financial investment to get started.
Image: Pixabay
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Tagged as: Guest Post, Property, Rent, Stephanie Taylor
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By Richard Horwell, Brand Relations
What do consumers want from food and beverages? Minimum, silence a grumbling tummy and hydration. Once upon a time, lifestyle played a huge part in purchasing decisions. Brand loyalty was won by generating a sense of identity by making consumers feel part of a community; they were seen as cool if they bought a product because only the richest or best looking would buy it – according to powerful advertising and packaging. But consumer buying habits are changing.
When creating a new F&B brand, you need more than just great taste and eye-catching packaging, you need to provide functionality and health benefits. It’s about the product providing something extra.
Image: Pixabay
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Tagged as: Food, Guest Post, Richard Horwell
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By Rob Edmonds, NRG Digital
Friction inevitably slows you down. When it comes to reducing friction in your business or customer-facing comms messaging, one thing consistently cuts through friction: visual media.
The range of video media, images, infographics, adverts, TikTok, and YouTube videos is here to stay and is noticeable in every aspect of our work and social lives.
So how do you leverage the power of visual media to maximize the effect of your comms messaging and improve the success of your sales in your particular business?
Video and animation are great at distilling complex products and ideas into clear and concise messaging. And they have the great advantage of working well across multiple platforms.
Image: StockUnlimited
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Tagged as: Guest Post, Rob Edmonds, Video, YouTube
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By Chantal Cooke, PASSION for the PLANET
Multiple highest-level climate reports published recently (IPCC SR15 & AR5, EASAC, NAS) clearly state that in order to achieve climate targets, not only do we need to do everything we can to reduce emissions; we also need to actively remove CO2 from the atmosphere.
Image: Jump Story
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Tagged as: Chantal Cooke, Environment, Guest Post
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By Rob Edmonds, NRG Digital
When staff is working remotely, various factors can lead to a drop in productivity. Internal comms are a vital part of helping your team members to avoid feeling isolated and to keep them engaged.
Let’s look at the issues and how to create a new comms paradigm for your business.
Image: Jump Story
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Tagged as: Communication, Guest Post, Rob Edmonds
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By Richard Horwell, Brand Relations
In our present circumstances, many people are considering a change of career. And the idea of starting a new brand in the recession-proof Food and Drink sector can be appealing. You may have come up with an excellent idea for a new product, but it is important to recognize that starting a new Food and Drink business is far from easy.
If you see a mass of products in a category, for example, Kombucha, then it is highly likely that you are too late. The only way to get into a category like this will be by being cheaper than the competition or by investing way more money in your brand than they are in theirs. Neither of these options is recommended.
Image: Jump Story
To give yourself the best chance of success with your idea for a food or drink brand let’s consider the steps you should take:
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Tagged as: Food, Guest Post, Richard Horwell
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By Daniel Whytock, Down Your High Street
From the start of the Covid-19 pandemic, independent retailers have been dealing with enormous challenges. The first lockdown, when non-essential stores closed for the first time, had a huge impact and the changing levels of restrictions since then have added to the burden that independent retailers are dealing with.
Let us look at the changes that Covid-19 has imposed and also some positives that have emerged for retailers from a difficult situation.
Image: Jump Story
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Tagged as: Covid-19, Daniel Whytock, Guest Post, Retail
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By Emeka Ikechi, Director, Vanity Studios
Are you considering a photoshoot perhaps for a headshot for your company website or images to accompany an article for a business publication?
Image: Yay Images
Whatever the reason, it’s undoubtedly a considerable investment, both financially and in terms of what you want to achieve from your shoot. So, what should you do to get the absolute best from your photoshoot? Here are the seven things I believe you should consider:
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By Stephanie Taylor, co-founder of Rent 2 Rent Success
How can you enter the property market, and build a portfolio if you aren’t in the lucky position of having capital to help you buy properties?
This is the position I was in when I started, and many people find themselves in the same position today. Deposits are high yet mortgages are at some of their lowest rates. And there is an influx of property for sale just now due to the coronavirus backlog and the stamp duty changes.
Image: Jump Story
So, whether you are trying to get on the property ladder or build your own million-pound property portfolio as a long-term business, you may be wondering how to get started. Let me tell you about what I did and the three approaches I used.
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Tagged as: Guest Post, Property, Rent, Stephanie Taylor
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