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By Richard Horwell, Brand Relations
Paul Newman did it, Levi Roots did it, but could you take a home-crafted recipe, create a product and turn it into a marketable reality. Of course, you could, but there is a lot of work involved.
Image: Pixabay
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Tagged as: Food, Guest Post, Richard Horwell
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By Amanda Hamilton, NALP
As things slowly return to some kind of normality, the question arises whether or not you, as an employer, can force your employees to continue working from home if they don’t wish to do so, or vice versa?
Image: Jump Story
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Tagged as: Amanda Hamilton, Covid-19, Guest Post, Legal, Work from Home
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By Karen Dunne-Squire, Elation Experts
The average human will spend 92,210 hours at work in a lifetime. If you don’t love what you’re doing, you can get out, give in, or get back on track.
Your business determines the person that you are and the life that you live. Yet, for so many of us, the organization in which we work is our enemy, not our friend.
Every day, I work with business owners who are frustrated, resentful, and overworked – I have been that business owner myself. These executives are never the most profitable, the most effective, or the most fulfilled in their business.
Image: Pixabay
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Tagged as: Business, Karen Dunne-Squire
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By Sid Madge, Meee
Regardless of the type of work you do or where you do it, the start of your day is important. Compare the type of day you’ve had when you’ve slept through your alarm with the type of day you’ve had when you’ve had a stress-free morning. But sleeping in isn’t the only way your day can get off to a poor start.
To ensure you kick off the day in a way that best prepares you for the tasks, meetings, and deadlines you have in front of you, you need to manage your mornings. And the best way to do that is by embracing the ‘micro-moment – tiny little manageable interventions that can make a huge difference.
Image: Pixabay
Here are 5 micro-moment ideas to help you start your morning off right so you set yourself up for a fantastic day.
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Tagged as: Guest Post, Mornings, Sid Madge
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By Chantal Cooke, Passion for the Planet
The theme for Earth Day this year is Restore Our Earth™.
As the founders of Earth Day so eloquently put it:
…just as climate change and coronavirus painfully remind us of the harm we’ve caused, Restore Our Earth reminds us of the opportunities that lay ahead.
We must Restore Our Earth not just because we care about the natural world, but because we live on it. Every one of us needs a healthy Earth to support our jobs, livelihoods, health & survival, and happiness. A healthy planet is not an option — it is a necessity.
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Tagged as: Chantal Cooke, Environment, Guest Post
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By Stephanie Taylor, co-founder of Rent 2 Rent Success
Airbnb is the world’s largest accommodation provider. Airbnb owns no property. Facebook is the world’s most popular media company. Facebook creates no content. Uber is the world’s largest taxi firm. Uber owns no cars. Big corporations create wildly profitable businesses by controlling assets rather than owning them. And this is a strategy you can use too.
Most people think that to get started in property, and generate a decent income each month they need to buy a lot of properties.
And to do that they need money. Lots of money.
But this isn’t true. Rent-to-rent means you don’t need a huge financial investment to get started.
Image: Pixabay
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Tagged as: Guest Post, Property, Rent, Stephanie Taylor
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By Richard Horwell, Brand Relations
What do consumers want from food and beverages? Minimum, silence a grumbling tummy and hydration. Once upon a time, lifestyle played a huge part in purchasing decisions. Brand loyalty was won by generating a sense of identity by making consumers feel part of a community; they were seen as cool if they bought a product because only the richest or best looking would buy it – according to powerful advertising and packaging. But consumer buying habits are changing.
When creating a new F&B brand, you need more than just great taste and eye-catching packaging, you need to provide functionality and health benefits. It’s about the product providing something extra.
Image: Pixabay
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Tagged as: Food, Guest Post, Richard Horwell
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By Rob Edmonds, NRG Digital
Friction inevitably slows you down. When it comes to reducing friction in your business or customer-facing comms messaging, one thing consistently cuts through friction: visual media.
The range of video media, images, infographics, adverts, TikTok, and YouTube videos is here to stay and is noticeable in every aspect of our work and social lives.
So how do you leverage the power of visual media to maximize the effect of your comms messaging and improve the success of your sales in your particular business?
Video and animation are great at distilling complex products and ideas into clear and concise messaging. And they have the great advantage of working well across multiple platforms.
Image: StockUnlimited
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Tagged as: Guest Post, Rob Edmonds, Video, YouTube
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By Chantal Cooke, PASSION for the PLANET
Multiple highest-level climate reports published recently (IPCC SR15 & AR5, EASAC, NAS) clearly state that in order to achieve climate targets, not only do we need to do everything we can to reduce emissions; we also need to actively remove CO2 from the atmosphere.
Image: Jump Story
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By Rob Edmonds, NRG Digital
When staff is working remotely, various factors can lead to a drop in productivity. Internal comms are a vital part of helping your team members to avoid feeling isolated and to keep them engaged.
Let’s look at the issues and how to create a new comms paradigm for your business.
Image: Jump Story
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Tagged as: Communication, Guest Post, Rob Edmonds
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