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By Michael Olatunji, Outset Studio
If you’re looking for a fresh way to put your business in front of more potential customers, consider creating a podcast. Half of all podcast listeners tune in to learn and develop their understanding, so podcasting can be a great way of demonstrating your industry knowledge and positioning yourself as an expert. Even a short series can attract hundreds of thousands of listeners.
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Tagged as: Business, Guest Post, Marketing, Podcast
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By Carsten Brinkschulte, CEO of Dryad
There is no escaping it: The acceleration of climate change is increasing the incidence of wildfires. Each year, the length of the fire season extends, and more regions are impacted, resulting in tragic loss of life, billions in economic damage and catastrophic contributions to a global CO2 emissions crisis.
Traditional detection and management have worked heroically for many years but the need for faster and more advanced wildfire detection methods has never been more evident. It’s also clear that it’s time for a radical new approach.
Enter Dryad, which has introduced the ultimate low-cost solution that “smells” outdoor fires at the earliest possible stage. With potentially millions of sensors able to be deployed across millions of acres of forest to provide ultra-early detection, first responders will be able to identify, stop and contain fires before they become catastrophic.
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Tagged as: Environment, Guest Post
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By James Williams, Director of Programs, Mobile Ecosystem Forum (MEF)
SMS is in its thirties and is still going strong. It should be even stronger. I keep hearing that SMS is a commodity and when people refer to business SMS (Application-to-Person SMS, A2P) as ‘bulk messaging’ I really hate it. It’s doing a disservice to a mobile digital channel that requires zero introductions, that more than 5 billion people globally are completely comfortable with right now, and for which no internet connectivity or fancy smartphones are required. If you send an SMS right now to a friend or loved one, the chances are they will read its content within a handful of minutes, unless they’re driving, asleep, or in a meeting or a cinema … and even then, their first loo break will see them check their phone. Email just can’t compete with the “open rate” of SMS. This makes SMS very valuable.
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Tagged as: Communication, Guest Post, Messaging, Phone
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By Yasmin Underwood
Four years ago, I shifted from a traditional legal career path into the complex world of defense technology. The transition to this sci-fi world of artificial intelligence (AI) and futuristic concepts has been an eye opener. The defense industry has always been at the forefront of technological innovation, from materials, to medicines, to mobile phones and the internet, and the rise of artificial intelligence is no exception. AI has the potential to revolutionize military operations, from enhancing the decision-making process, to automating routine tasks; taking over jobs we consider too ‘dull, dirty, or dangerous’ for humans.
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By Nassia Skoulikariti, Director of IoT Programs, Mobile Ecosystem Forum
The average consumer may not be aware of it, but the Internet of Things (IoT) is rapidly transforming our lives, paving the way for a more connected and efficient world. With IoT, physical devices, vehicles, buildings, and other items are embedded with electronics, software, and sensors and interconnected, enabling these objects to collect and exchange data.
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Tagged as: Artificial Intelligece, Guest Post, Internet
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By Chris Thomason, Author of Freaky Thinking: Thinking that Delivers a Dazzling Difference
There are many anniversaries being celebrated this year: Boston Tea Party (250); first Doctor Who episode (60); NHS (75); first James Bond novel (70). And brainstorming also hits the 70 mark. The word ‘brainstorming’ was originally introduced by Alex F. Osborn in his 1953 book, Applied Imagination: Principles and Procedures of Creative Thinking.
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By James Williams, Director of Programs, Mobile Ecosystem Forum (MEF)
Here in the UK, it’s commonplace for people to receive SMS from businesses, the content fulfilling any number of use cases. It’s versatile, ubiquitous and something that people are comfortable with today. Very comfortable. And it drives urgency. Just think of how long it takes for somebody to receive an SMS and for them to pick up their phone in response to the flash or beep. Not long at all.
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By Chris Thomason, Author of Freaky Thinking: Thinking that Delivers a Dazzling Difference
In the shower. While driving the car. At the gym. When walking the dog. These are typical responses when I ask people where they are/what they are doing when they get their best ideas.
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By John McLachlan, co-author of Real Leaders: A Practical Guide to the Essential Qualities of Effective Leadership
When you drill down into leadership styles, there are two main categories. There are action-oriented leaders who keep things moving along, and a lot gets done in a relatively short period of time, but their output can often fall short of perfect. And there are reflective leaders who need a lot of data, information, and time to figure out which route to take.
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By Fiona Hudson-Kelly, author of Grow and Sell your Startup
Women run around 29% of UK small businesses. As with most small businesses, many do not successfully scale. Of the six million UK businesses in 2022, just 32,000 (0.01%) grow beyond 45 employees, and only 8,000 businesses scale to the point that they employ more than 250 people.
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What’s more, a whopping 4.25m UK businesses don’t employ anyone other than the founder. These disappointing figures are skewed towards women, with fewer female entrepreneurs scaling and/or exiting their businesses.
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