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By Dario Betti, CEO, Mobile Ecosystem Forum
From simple text messages to WhatsApp to a variety of in-app 1-2-1 messaging options, we use our smartphones for conversations in a wide range of ways. We tend to use these platforms for personal conversations with friends, and, until now, they haven’t been fully leveraged by marketers and brands. This is about to change.
So far, brands have been sending single messages – the ‘I am here’ message, but with true conversational commerce, brands ask you what you want, not tell you what they want.
Image: 123RF
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Tagged as: Communication, Guest Post, Messaging, Phone
By Divya Vaghela, Beyond Bamboo
In 2018, climate NGO Wrap found that an average of 2 million tonnes of waste was generated by the United Kingdom hospitality industry. Climate change policies and legislative changes, including the recent green claim code announcement, make now the perfect time to switch to sustainable products and services.
Using the phone to scan the QR code by 123RF
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Tagged as: Environment, Guest Post
By Kat Byles, Founder, True Business School
Traditional business still orientates around the head and gut. The heart is too often dismissed as airy-fairy, woo-woo, over-emotional, misguided, dangerous, or weak. But chasing profit, ahead of everything else, separates us from our true selves and from nature. However, when you take consistent business action inspired by your heart’s wisdom, you build structures that nourish and support you to thrive. Your business becomes a vehicle for creating win-win outcomes.
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Tagged as: Fitness, Guest Post, Yoga
By Kat Byles, founder of The True Business School
In their book Built to Last (1992), Jim Collins and Jerry Porras showed that visionary companies guided by purpose are six times more profitable than purely profit-driven rivals. We are all born with a purpose. As unique as your fingerprint, it is held within your heart, your reason for being, your north star. With your purpose placed at the heart of your business, you benefit from the clarity of focus and direction. On the occasions self-doubt creeps in, purpose empowers you. Decisions become easier as you choose the path aligned with the fulfillment of your purpose.
Your purpose doesn’t arrive one day boom!’ fully formed, expressed, and embodied. There are recognizable stages to the growth and development of your purpose. These stages are not linear. You may experience more than one stage at a time, and some stages last longer than others. And when you become aware of the stage you are at, you have a map and can more easily participate in your purpose being fulfilled, with your business as the vehicle.
Image: Yay Images
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Tagged as: Business, Guest Post, Small Business
By Chantal Cooke, Panpathic Communications
When I decided to start Panpathic Communications 12 years ago, one of the important goals I had was that I would be able to work from anywhere. My time as a journalist had given me the travel bug and I didn’t want my new business to prevent me from seeing and experiencing the world.
Image: Jump Story
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Tagged as: Digital Nomad, Guest Post, Travel
By Dario Betti, CEO, Mobile Ecosystem Forum
The wave of digital transformation triggered by the pandemic has changed many organizations quickly: from governments to restaurants, enterprises are now getting digitally ready. That is good news given the creation of additional customer value, and the newfound efficiencies that the digital world brings. However, there are some important considerations to be made.
One of the biggest weaknesses in terms of cybersecurity and the long-term sustainability of the digital economy is the issue of identity. Nobody really knows who you are on the Internet. Digital identity has been an afterthought. But things are changing, and fast. This is an area that needs to be understood much better.
Image: Jump Story
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Tagged as: Identity, Phone, Security
By Joe Fernandes, founder and CEO, BuzzStreets
First, we followed stars, then we drew maps and created signs; humans have been wayfinding since the start of civilization. And for as long as there has been wayfinding of any variety, businesses have been using it to help direct people towards their premises. By providing clear guidance on how to find their shop, workplace or office, businesses attract more customers and greater income.
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Tagged as: Guest Post, Joe Fernandes, Maps
By Ian Child, author of Your Own Personal Time Machine
You don’t need to be an accountant to be interested in hourly rates – be you employer or employee, those numbers are important. I once attended a seminar where my fellow attendees and I were asked to write down our hourly rate. The group included a lawyer, and he had no trouble writing down his answer, but for the rest of us, it took a bit of thought. Should we take our annual income and divide it by the number of working hours in a year? Or do we need to know what we would be doing? If we were to help with his tax return, then that might command a premium that clearing out his garage or digging up some potatoes would not. But eventually we each arrived at our own number, which we duly wrote down.
Image: Yay Images
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Tagged as: Business, Guest Post, Self-Improvement
By Kat Byles, Founder, True Business School
For a proper and effective spring clean of your business, you need to do more than shift some filing cabinets for a proper vacuuming session. A proper declutter can feel like bursting open the windows to breathe in the fresh air of a whole new creative chapter – for your business and for you.
If you are irritated by any of the suggestions or want to dismiss any, these are the ones to pay particular attention to.
Image: Yay Images
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Tagged as: Business, Clutter, Guest Post
By Dario Betti, The Mobile Ecosystem Forum
Microsoft underplayed the Internet at first and had to manage an expensive (and very successful) turnaround. Facebook was also too slow to pick up the mobile internet, and it had to acquire emerging competitors such as WhatsApp and Instagram that were threatening to eclipse the social network via their mobile apps. Both companies have learned lessons and they do not what to miss the boat on the next evolution of the Internet – the Metaverse.
Image: Yay Images
And they are not alone. The list of companies offering a flavor of the Metaverse is growing; Google is working on a Metaverse updated version of its interactive glasses, and Epic Games has raised $1bn to support their internal development of a Metaverse.
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Tagged as: Guest Post, Metaverse, Technology
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