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Loading...By Chantal Cooke, Passion for the Planet
The theme for Earth Day this year is Restore Our Earth™.
As the founders of Earth Day so eloquently put it:
…just as climate change and coronavirus painfully remind us of the harm we’ve caused, Restore Our Earth reminds us of the opportunities that lay ahead.
We must Restore Our Earth not just because we care about the natural world, but because we live on it. Every one of us needs a healthy Earth to support our jobs, livelihoods, health & survival, and happiness. A healthy planet is not an option — it is a necessity.
In order to achieve this, we need to restore a healthy balance of CO2 in the atmosphere by removing carbon dioxide from the air.
There are many initiatives being taken to support Earth Day, for example, Swiss company Climeworks, the direct air capture pioneer, has launched its new Earth Day campaign to help everyone remove part of their carbon footprint and multiply their impact in the process.
What Is Direct Air Capture and How Does It Help?
Direct air capture technology is used to remove carbon dioxide from the air. In Climeworks’ case, the air-captured CO2 is then stored underground by their partner Carbfix, where it turns to stone through a natural process of mineralization – making the removal completely permanent.
We know that to protect our planet from the effects of climate change we need to restore a healthy balance of CO₂ in the atmosphere. To achieve this, reducing our carbon dioxide emissions is essential, but not enough. In addition, we need to remove our historic and unavoidable CO2 emissions from the atmosphere. Direct air capture contributes to this by capturing CO₂ directly from the air and removing it permanently. The process is completely safe and fully measurable.
How Does Climeworks’ Earth Day 2021 Campaign Work?
In celebration of Earth Day, Climeworks wants to support as many people as possible in their climate action. Therefore, the company has launched a special Earth Day campaign to help you remove CO2 from the air – not only for you but also for your friends. For each climate Pioneer who signs up for a CO2 removal subscription by Earth Day 2021 (22nd April 2021), Climeworks will give away free three-month explorer subscriptions that can be gifted to their friends. This should multiply the impact that will last well beyond Earth Day.
You can join the campaign by going here. Then, choose your subscription and become a Climeworks Pioneer. You will automatically be sent a link that you can email to your friends to help multiply your impact. This link will allow them to sign up for a three-month explorer subscription, absolutely free. You can invite as many friends as you like. And for every friend who signs up, Climeworks will remove 21kg of CO2 from the air on their behalf.
By focusing on ambitious goals and working together not only can we stop climate change, but reverse it, and this can only be achieved with support from pioneering individuals who share the vision of creating a climate-positive world.
Chantal Cooke is an award-winning environmental journalist and broadcaster and founder of the UK’s first environmentally-focused radio station, Passion for the Planet.
The views and opinions expressed in this blog post or content are those of the authors or the interviewees and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.
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