Technologgie

3 Great Ways to Cope with Change

By Sid Madge, Meee

Nothing stays the same. Ironically, change is the only constant. Life moves and evolves and sometimes those changes are tough and sometimes they are welcome. In the last few years many of us have been forced to change the way we work, the way we socialize, our holiday plans, and the way we keep in touch with friends and family. Some of the change has been heartbreaking, some has been unsettling and disappointing and other changes have delivered unexpected silver linings.

No one knows what’s around the corner, but we can guarantee it involved more change: new seasons, new jobs, new homes, new school, new terms. Change is endless, so we may as well get comfortable with it.

Image: Yay Images

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Tagged as: Change, Guest Post, Sid Madge

Why The Travel and Tourism Industry Needs to Focus on Reducing its Carbon Emissions

By Professor Geoffrey Lipman, President SUN^X Malta

With the start of COP 26, the hot topic of green tourism, Net Zero 2050 is clearly at the forefront for the Travel & Tourism industry.  Net Zero 2050 is the COP 26 promoted target in its Race to Zero campaign. The US, EU, and UK are all on board and others are joining. Even China is there, with a marginally longer 2060 timeframe.

And Travel & Tourism, as one of the planet’s biggest industries has a seat at the table, recognizing the existential realities of the climate crisis and positioning with mainstream global government and industry strategies.

Image: Yay Images

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Tagged as: Guest Post, Travel

Why Ethical Accreditation is Essential for Future Businesses to Thrive

By Tiffany Kelly, Beyond Bamboo

With ethical consumerism growing rapidly, achieving a respected and recognized certification has been proven to drive growth by giving consumers peace of mind and making purchasing choices simpler¹. A survey conducted by Futerra² demonstrated that 88% of consumers would like brands to help them make more environmentally friendly and ethical choices. It also helps to attract talent – in a recent survey (Fast Company Report³) more than 40% of millennials reported that they would choose an employer because of their sustainability performance.

For sustainable businesses to thrive, not just survive in today’s economy, it is essential that they stand out from the greenwashing and make it easy for consumers to understand what they are buying and how their product is more sustainable and less environmentally damaging than a competitor. Keen as consumers are to purchase ethically, they need the choice to be made easy for them – not something that requires mountains of research and double-checking. They need to be able to trust the businesses they choose.

Image: Yay Images

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Tagged as: Business, Environment, Guest Post

How Hospital Resources Can Be Saved by Using Indoor Wayfinding

By Joe Fernandes, founder and CEO, BuzzStreets

Wayfinding, which is traditionally delivered through signage and on-wall maps (the classic ‘you are here’ red arrow), is particularly important in spaces that are unfamiliar to most of the environment’s users. When Wayfinding is working well it means:

• You know where you are
• You know where you want to be
• You have an effective route to your destination
• You easily recognise your destination when you reach it
• And you know how to find your way back.

Image: Yay Images

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Tagged as: Guest Post, Joe Fernandes, Maps

How Restaurants Can Recover Post-Pandemic

By Erik Wolf, Executive Director, World Food Travel Association

The hospitality industry has had a tough time recently. The sector is dealing with new rules and processes; navigating this new landscape is not easy. Amidst the myriad new local rules and regulations brought on by the pandemic, the very fabric of how we do business is changing too. What is a business owner to do with everything constantly in flux?

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Tagged as: Erik Wolf, Food, Guest Post, Restaurants

Debunking the Top Three Legal Myths

By Amanda Hamilton, National Association of Licensed Paralegals

Is there such a thing as a Common Law wife or husband? Does a Will guarantee your wishes will be followed after your death? And if you break the law unwittingly because you genuinely didn’t know the action you took was illegal, will the courts be lenient? The answer to all of these questions is … no. Here’s why:

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Tagged as: Amanda Hamilton, Guest Post, Legal

Are Alcohol-Free Spirits Just Over-Priced Flavored Waters?

By Richard Horwell, Brand Relations

There are fantastic opportunities for the right manufacturer to dominate the alcohol-free spirits’ space. However, manufacturers need to think beyond traditional spirit categories to find unique flavors, characters, and profiles for their drinks if they are going to be viewed as competing against their alcohol counterparts. So far, very few, if any, manufacturers are capitalizing on this opportunity, leaving a huge open space for a new player to dominate.

The sector has been fuelled by some great low alcohol beers (technically they are not alcohol-free, although we tend to lump them into the zero-alcohol category). These small breweries have done a great job and have helped to grow awareness of alcohol-free options, particularly in supermarkets. It’s perhaps unsurprising, then, that supermarkets are still a key channel for the no alcohol sector, with 43% of sales coming from in-store shopping and around 10% from in-pub sales.

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Tagged as: Drinks, Food, Guest Post, Richard Horwell

Images Are Key to Social Media Success

By Emeka Ikechi, Director, Vanity Studios

You need to pay close attention to the images you use if you want your business to have successful social media. Instagram now boasts more than 500 million daily active users¹, demonstrating the importance of imagery to your social media strategy. Additionally, 72% of teenagers now use Instagram². As this demographic ages, they will gain spending power, so it is important to be engaging with them now to develop a strong customer base in the future.

Image: Yay Images

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Tagged as: Emeka Ikechi, Guest Post, Images, Social Media

Reducing the Impact of Smishing and Spoofing by SMS

By Dario Betti, CEO, MEF

There are millions of faked SMS sent by fraudsters trying to steal passwords every day. Consumers and organizations need help to fight back against this.

Text messaging scams, which trick consumers into sending money or sharing their account details with fraudsters, are known as ‘Smishing’ (or phishing by SMS). Criminals send bogus texts which appear to come from a trusted sender.

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Tagged as: Guest Post, Telecom

Cuisine to the Rescue: How Food and Beverage Can Win Back Tourists

By Erik Wolf. Executive Director, The World Food Travel Association

One of the most popular television categories during lockdown was travel. Another was cooking. Many of us rediscovered nearby producers of local food and beverage products such as honey, vinegar, oils, cheeses, sauces, ciders, beers, kombucha, chocolate, tea, ice cream, and more. In many ways, the pandemic opened our eyes to the food and beverage options in our own local areas.

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Tagged as: Erik Wolf, Food, Guest Post, Travel