Technologgie

Why Ethical Accreditation is Essential for Future Businesses to Thrive

By Tiffany Kelly, Beyond Bamboo

With ethical consumerism growing rapidly, achieving a respected and recognized certification has been proven to drive growth by giving consumers peace of mind and making purchasing choices simpler¹. A survey conducted by Futerra² demonstrated that 88% of consumers would like brands to help them make more environmentally friendly and ethical choices. It also helps to attract talent – in a recent survey (Fast Company Report³) more than 40% of millennials reported that they would choose an employer because of their sustainability performance.

For sustainable businesses to thrive, not just survive in today’s economy, it is essential that they stand out from the greenwashing and make it easy for consumers to understand what they are buying and how their product is more sustainable and less environmentally damaging than a competitor. Keen as consumers are to purchase ethically, they need the choice to be made easy for them – not something that requires mountains of research and double-checking. They need to be able to trust the businesses they choose.

Image: Yay Images

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Filed Under: Guest Post
Tagged as: Business, Environment, Guest Post

How Hospital Resources Can Be Saved by Using Indoor Wayfinding

By Joe Fernandes, founder and CEO, BuzzStreets

Wayfinding, which is traditionally delivered through signage and on-wall maps (the classic ‘you are here’ red arrow), is particularly important in spaces that are unfamiliar to most of the environment’s users. When Wayfinding is working well it means:

• You know where you are
• You know where you want to be
• You have an effective route to your destination
• You easily recognise your destination when you reach it
• And you know how to find your way back.

Image: Yay Images

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Tagged as: Guest Post, Joe Fernandes, Maps

How Restaurants Can Recover Post-Pandemic

By Erik Wolf, Executive Director, World Food Travel Association

The hospitality industry has had a tough time recently. The sector is dealing with new rules and processes; navigating this new landscape is not easy. Amidst the myriad new local rules and regulations brought on by the pandemic, the very fabric of how we do business is changing too. What is a business owner to do with everything constantly in flux?

Image: Yay Images

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Tagged as: Erik Wolf, Food, Guest Post, Restaurants

Debunking the Top Three Legal Myths

By Amanda Hamilton, National Association of Licensed Paralegals

Is there such a thing as a Common Law wife or husband? Does a Will guarantee your wishes will be followed after your death? And if you break the law unwittingly because you genuinely didn’t know the action you took was illegal, will the courts be lenient? The answer to all of these questions is … no. Here’s why:

Image: Yay Images

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Tagged as: Amanda Hamilton, Guest Post, Legal

Are Alcohol-Free Spirits Just Over-Priced Flavored Waters?

By Richard Horwell, Brand Relations

There are fantastic opportunities for the right manufacturer to dominate the alcohol-free spirits’ space. However, manufacturers need to think beyond traditional spirit categories to find unique flavors, characters, and profiles for their drinks if they are going to be viewed as competing against their alcohol counterparts. So far, very few, if any, manufacturers are capitalizing on this opportunity, leaving a huge open space for a new player to dominate.

The sector has been fuelled by some great low alcohol beers (technically they are not alcohol-free, although we tend to lump them into the zero-alcohol category). These small breweries have done a great job and have helped to grow awareness of alcohol-free options, particularly in supermarkets. It’s perhaps unsurprising, then, that supermarkets are still a key channel for the no alcohol sector, with 43% of sales coming from in-store shopping and around 10% from in-pub sales.

Image: Yay Images

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Tagged as: Drinks, Food, Guest Post, Richard Horwell

Images Are Key to Social Media Success

By Emeka Ikechi, Director, Vanity Studios

You need to pay close attention to the images you use if you want your business to have successful social media. Instagram now boasts more than 500 million daily active users¹, demonstrating the importance of imagery to your social media strategy. Additionally, 72% of teenagers now use Instagram². As this demographic ages, they will gain spending power, so it is important to be engaging with them now to develop a strong customer base in the future.

Image: Yay Images

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Tagged as: Emeka Ikechi, Guest Post, Images, Social Media

Reducing the Impact of Smishing and Spoofing by SMS

By Dario Betti, CEO, MEF

There are millions of faked SMS sent by fraudsters trying to steal passwords every day. Consumers and organizations need help to fight back against this.

Text messaging scams, which trick consumers into sending money or sharing their account details with fraudsters, are known as ‘Smishing’ (or phishing by SMS). Criminals send bogus texts which appear to come from a trusted sender.

Image: Yay Images

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Tagged as: Guest Post, Telecom

Cuisine to the Rescue: How Food and Beverage Can Win Back Tourists

By Erik Wolf. Executive Director, The World Food Travel Association

One of the most popular television categories during lockdown was travel. Another was cooking. Many of us rediscovered nearby producers of local food and beverage products such as honey, vinegar, oils, cheeses, sauces, ciders, beers, kombucha, chocolate, tea, ice cream, and more. In many ways, the pandemic opened our eyes to the food and beverage options in our own local areas.

Image: Yay Images

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Tagged as: Erik Wolf, Food, Guest Post, Travel

The Price We May Pay Post-Lockdown

By Amanda Hamilton, Chief Executive of the National Association of Licensed Paralegals (NALP)

Lockdown put restrictions on how we were able to spend money. For a while, there was no retail therapy (supermarkets don’t count), no dining out (standing outside the chip shop waiting for your order number to be called is not the same), and no clubbing (Zoom has its limitations). In fact, there were times when fun was as scarce as toilet roll! But as we shake off more aspects of lockdown, how many of us will be able to slip back into pre-pandemic spending patterns?

Image: Yay Images

A significant number of individuals and businesses are likely to be dealing with mental, physical, economical, and legal issues.

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Tagged as: Amanda Hamilton, Covid-19, Employees, Guest Post

Getting the Very Best from Your Staff Need Not Take a Long Time

By Sid Madge, Meee

Even when the pandemic is over, it’s unlikely that our working life will ever go back to the way it was. Whatever the outcome, every business will face new issues alongside the perennials: retention, recruitment, resilience, and performance. Perhaps it’s time to overhaul our approach to Learning & Development while we are at it.

I’m a great believer in learning how to create micro-moments, rather than having people attend endless courses and interventions. When we foster the ability to actively take charge of our situation and emotions at the moment, we can bring more empowerment and enablement to the workplace and help people create positive momentum for themselves and their teams. Each micro-moment intervention is designed to be actionable in a minute and I’ve written three books on these micro-moments for life, work, and family.

Image: Yay Images

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Tagged as: Employees, Guest Post, Sid Madge