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By Tiffany Kelly, Beyond Bamboo
With the impacts of climate change having disastrous effects on human, animal, and plant life around the world, more and more of us are becoming concerned about what we buy and interested in how we can make a positive difference. Brands across most industries are making all sorts of green claims but sometimes it can feel hard to make sense of the jargon and know for sure what it all really means.
Recently conducted research* found that almost two-thirds (64%) of those questioned said they want to take climate action but feel overwhelmed by the numbers or jargon or are often put off by the lack of information available on the topic. The same study found that four in five (82%) would do more for the environment if they saw less ‘carbon jargon’ and instead received simpler information about what they could do to reduce their impact on the planet.
Image: Jump Story
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By Professor Geoffrey Lipman, President SUNX Malta
In addition to the ongoing drama of an intensifying Pandemic, 2021 also underscored the magnitude of our creeping, existential global Climate Crisis. Weather extremes affected communities on all continents – crazy floods in Germany, Canada, and China: massive forest fires in Australia, Greece, and the USA: droughts in part of Africa: Typhoons in the Pacific and the Atlantic. As a result, there were increasing numbers of Climate refugees.
The Glasgow COP 26 in November kept Climate on the public agenda. We saw a Glasgow Tourism Declaration. Also, unveiled has been a Code Red Tourism Plan for children, calling for the tourism sector to go further, faster. This plan calls for 50% fewer carbon emissions by 2030 and absolute Zero Greenhouse Gas (GHG) by 2050. Not just carbon dioxide, but also the more potent methane, sulfur, and nitrous compounds. And it’s absolute zero, not some vague “net,” that kicks the can down the 2050 Road.
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By Richard Horwell, Brand Relations
Creating an alcoholic drink is not easy. Only one in ten new alcohol drinks business ventures will survive beyond two years so you need to make sure you have done everything possible to be in that winning ten percent, but even then, your chances are slim. Here are a few tips for navigating what is an extremely difficult, fast-paced, often fickle, and hugely expensive path.
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By Emeka Ikechi, Director, Vanity Studios
Tapping into special occasions and times of the year is a good Social Media strategy. But this festive period, don’t just go for holly and Santa hats. Be less obvious. Christmas is a fun and festive time when people seek connection and cozy jumpers over effortless cool. By leaning into this frivolity, it’s possible to create some truly eye-catching photography that brings out more of your brand while still capturing the Christmas spirit!
Image: Yay Images
Here are seven ideas to think about.
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Tagged as: Christmas, Emeka Ikechi, Guest Post, Social Media
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By Sid Madge, Meee
There’s money to be made each Christmas. According to the Bank of England, December sees book sales double, and there is (unsurprisingly) a huge increase in spending on food (20%) and alcohol (38%). And it’s an important time for many other businesses. But even the hardest working entrepreneur should take a few moments (preferably longer) to soak up some of the magic of this time of the year.
Image: Yay Images
There are many types of sparkles and joy we could all bring more of into our lives, businesses and to our work colleagues in 2022, all using classic Christmas elements:
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By Louise Palmer-Masterton, Stem & Glory
UK businesses need to pay attention to the public mood regarding carbon impacts. Exceeding 1.5C of warming risks passing global tipping points and temperature extremes that will put significantly more of the world’s population at risk of dangerous climate change – that’s the warning from the Intergovernmental Panel on Climate Change. A recent YouGov poll found that 56% of people back the total decarbonization of the UK economy by 2030. It seems we are all in the mood for urgent and radical change. And the public isn’t just looking for improved practices from giant companies – they expect steps to be taken by all businesses, even if, initially, they’re just baby steps.
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Here are a few things you and your business can do that your customers can relate to:
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By Emeka Ikechi, Director, Vanity Studios
If you have a product to market, social media can be a useful tool. Good imagery is vital and creating stand-out images is much easier if you become familiar with a few basic rules.
Image: Yay Images
Here are ten tips to get you started:
Good photography comes down to three essentials: lighting, composition, and background. Let’s start with lighting. The number one rule is: don’t use your flash. Nine times out of ten you won’t need it and it’ll only add glare and shadow that will make your photo look tacky. The only time you’ll need to pop the flash on is when you have a bright background and the foreground is silhouetted.
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By Richard Horwell, Brand Relations
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding. The bottom line is that you will probably need a minimum of £35k to produce your product before you even start to think about marketing. Overall, you are probably looking at spending around £100k. However, by planning carefully and avoiding some of the common pitfalls, you can make that money work hard for you.
Image: Yay Images
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By Sid Madge, Meee
Nothing stays the same. Ironically, change is the only constant. Life moves and evolves and sometimes those changes are tough and sometimes they are welcome. In the last few years many of us have been forced to change the way we work, the way we socialize, our holiday plans, and the way we keep in touch with friends and family. Some of the change has been heartbreaking, some has been unsettling and disappointing and other changes have delivered unexpected silver linings.
No one knows what’s around the corner, but we can guarantee it involved more change: new seasons, new jobs, new homes, new school, new terms. Change is endless, so we may as well get comfortable with it.
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By Professor Geoffrey Lipman, President SUNX Malta
With the start of COP 26, the hot topic of green tourism, Net Zero 2050 is clearly at the forefront for the Travel & Tourism industry. Net Zero 2050 is the COP 26 promoted target in its Race to Zero campaign. The US, EU, and UK are all on board and others are joining. Even China is there, with a marginally longer 2060 timeframe.
And Travel & Tourism, as one of the planet’s biggest industries has a seat at the table, recognizing the existential realities of the climate crisis and positioning with mainstream global government and industry strategies.
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