Wednesday, March 9, 2022
posted by Geetesh Bajaj at 10:00 am

By Sid Madge, Meee

There are obvious drawbacks to virtual cake, but if your team works remotely, it really is worth gathering everyone together for a Zoom celebration when one of your colleagues becomes another year older. It is such an easy morale booster – even better when people can join in in person. This got me and my team thinking about all the special occasions and celebrations that there are around the world, and the opportunities they give us to bring us a little bit of joy and magic. These are often found in tiny moments and all it takes is a little shift of perspective to really see and appreciate them. I’m a great believer in instant change, little ‘micro-moments’ of learning or adaptation that allow us to actively take charge of our situation and emotions in the moment, reset, and bring more of our best to help ourselves and others. Each micro-moment intervention is designed to be actionable in a minute and I’ve written three books on these micro-moments for life, work, and family.

Maintaining Morale in March
Image: Yay Images

Here are a few occasions in March could be a great excuse for more joy and magic?

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Monday, February 28, 2022
posted by Geetesh Bajaj at 10:00 am

By Joe Fernandes, founder and CEO, BuzzStreets

The phone in your pocket is many things: a portal to YouTube, Disney Plus, Netflix, etc.; it gives you access to office products such as Word and Excel; it’s a camera; it’s a radio; it’s an internet browser; it’s even able to let you speak to someone in the next room or on the other side of the world. It can also direct you from one part of the world to another, providing the fastest, easiest route to any destination, whether driving, using public transport or walking. But when you reach your destination and you enter an office building, shopping mall, hospital or airport, how useful is Google Maps? The answer is zero. If you need directions to the right office door, shop, department or gate you’ll need a little more help.

Indoor Wayfinding Can Help Your Business Do More for the Environment
Image: Yay Images

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Monday, February 21, 2022
posted by Geetesh Bajaj at 10:00 am

By Tiffany Kelly, Beyond Bamboo

With the impacts of climate change having disastrous effects on human, animal, and plant life around the world, more and more of us are becoming concerned about what we buy and interested in how we can make a positive difference. Brands across most industries are making all sorts of green claims but sometimes it can feel hard to make sense of the jargon and know for sure what it all really means.

Recently conducted research* found that almost two-thirds (64%) of those questioned said they want to take climate action but feel overwhelmed by the numbers or jargon or are often put off by the lack of information available on the topic. The same study found that four in five (82%) would do more for the environment if they saw less ‘carbon jargon’ and instead received simpler information about what they could do to reduce their impact on the planet.

Eco-friendly Terms
Image: Jump Story

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Wednesday, January 19, 2022
posted by Geetesh Bajaj at 10:00 am

By Professor Geoffrey Lipman, President SUNX Malta

In addition to the ongoing drama of an intensifying Pandemic, 2021 also underscored the magnitude of our creeping, existential global Climate Crisis.  Weather extremes affected communities on all continents – crazy floods in Germany, Canada, and China: massive forest fires in Australia, Greece, and the USA: droughts in part of Africa: Typhoons in the Pacific and the Atlantic.  As a result, there were increasing numbers of Climate refugees.

The Glasgow COP 26 in November kept Climate on the public agenda.  We saw a Glasgow Tourism Declaration.  Also, unveiled has been a Code Red Tourism Plan for children, calling for the tourism sector to go further, faster. This plan calls for 50% fewer carbon emissions by 2030 and absolute Zero Greenhouse Gas (GHG) by 2050.  Not just carbon dioxide, but also the more potent methane, sulfur, and nitrous compounds. And it’s absolute zero, not some vague “net,” that kicks the can down the 2050 Road.

Support Tourism SMEs
Image: Yay Images

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Thursday, January 13, 2022
posted by Geetesh Bajaj at 10:00 am

By Richard Horwell, Brand Relations

Creating an alcoholic drink is not easy. Only one in ten new alcohol drinks business ventures will survive beyond two years so you need to make sure you have done everything possible to be in that winning ten percent, but even then, your chances are slim. Here are a few tips for navigating what is an extremely difficult, fast-paced, often fickle, and hugely expensive path.

Launching an Alcoholic Drink
Image: Yay Images

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Wednesday, December 15, 2021
posted by Geetesh Bajaj at 10:00 am

By Emeka Ikechi, Director, Vanity Studios

Tapping into special occasions and times of the year is a good Social Media strategy. But this festive period, don’t just go for holly and Santa hats. Be less obvious. Christmas is a fun and festive time when people seek connection and cozy jumpers over effortless cool. By leaning into this frivolity, it’s possible to create some truly eye-catching photography that brings out more of your brand while still capturing the Christmas spirit!

Spruce Up Your Social Media
Image: Yay Images

Here are seven ideas to think about.

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Tuesday, December 14, 2021
posted by Geetesh Bajaj at 10:00 am

By Sid Madge, Meee

There’s money to be made each Christmas. According to the Bank of England, December sees book sales double, and there is (unsurprisingly) a huge increase in spending on food (20%) and alcohol (38%). And it’s an important time for many other businesses. But even the hardest working entrepreneur should take a few moments (preferably longer) to soak up some of the magic of this time of the year.

Why Can’t Christmas Be With Us All Year?
Image: Yay Images

There are many types of sparkles and joy we could all bring more of into our lives, businesses and to our work colleagues in 2022, all using classic Christmas elements:

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Wednesday, December 1, 2021
posted by Geetesh Bajaj at 10:00 am

By Louise Palmer-Masterton, Stem & Glory

UK businesses need to pay attention to the public mood regarding carbon impacts. Exceeding 1.5C of warming risks passing global tipping points and temperature extremes that will put significantly more of the world’s population at risk of dangerous climate change – that’s the warning from the Intergovernmental Panel on Climate Change. A recent YouGov poll found that 56% of people back the total decarbonization of the UK economy by 2030. It seems we are all in the mood for urgent and radical change. And the public isn’t just looking for improved practices from giant companies – they expect steps to be taken by all businesses, even if, initially, they’re just baby steps.

Lower Your Carbon Impact
Image: Yay Images

Here are a few things you and your business can do that your customers can relate to:

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Friday, November 12, 2021
posted by Geetesh Bajaj at 10:00 am

By Emeka Ikechi, Director, Vanity Studios

If you have a product to market, social media can be a useful tool. Good imagery is vital and creating stand-out images is much easier if you become familiar with a few basic rules.

Improve Your Social Media Images
Image: Yay Images

Here are ten tips to get you started:

1. Get the lighting right

Good photography comes down to three essentials: lighting, composition, and background. Let’s start with lighting. The number one rule is: don’t use your flash. Nine times out of ten you won’t need it and it’ll only add glare and shadow that will make your photo look tacky. The only time you’ll need to pop the flash on is when you have a bright background and the foreground is silhouetted.

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Thursday, November 11, 2021
posted by Geetesh Bajaj at 10:00 am

By Richard Horwell, Brand Relations

Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding. The bottom line is that you will probably need a minimum of £35k to produce your product before you even start to think about marketing. Overall, you are probably looking at spending around £100k. However, by planning carefully and avoiding some of the common pitfalls, you can make that money work hard for you.

Marketing Your F&B Brand Is Going to Cost More Than You Think!
Image: Yay Images

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