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By Emeka Ikechi, Director, Vanity Studios
Tapping into special occasions and times of the year is a good Social Media strategy. But this festive period, don’t just go for holly and Santa hats. Be less obvious. Christmas is a fun and festive time when people seek connection and cozy jumpers over effortless cool. By leaning into this frivolity, it’s possible to create some truly eye-catching photography that brings out more of your brand while still capturing the Christmas spirit!
Image: Yay Images
Here are seven ideas to think about.
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Tagged as: Christmas, Emeka Ikechi, Guest Post, Social Media
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By Sid Madge, Meee
There’s money to be made each Christmas. According to the Bank of England, December sees book sales double, and there is (unsurprisingly) a huge increase in spending on food (20%) and alcohol (38%). And it’s an important time for many other businesses. But even the hardest working entrepreneur should take a few moments (preferably longer) to soak up some of the magic of this time of the year.
Image: Yay Images
There are many types of sparkles and joy we could all bring more of into our lives, businesses and to our work colleagues in 2022, all using classic Christmas elements:
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By Louise Palmer-Masterton, Stem & Glory
UK businesses need to pay attention to the public mood regarding carbon impacts. Exceeding 1.5C of warming risks passing global tipping points and temperature extremes that will put significantly more of the world’s population at risk of dangerous climate change – that’s the warning from the Intergovernmental Panel on Climate Change. A recent YouGov poll found that 56% of people back the total decarbonization of the UK economy by 2030. It seems we are all in the mood for urgent and radical change. And the public isn’t just looking for improved practices from giant companies – they expect steps to be taken by all businesses, even if, initially, they’re just baby steps.
Image: Yay Images
Here are a few things you and your business can do that your customers can relate to:
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Tagged as: Environment, Guest Post
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By Emeka Ikechi, Director, Vanity Studios
If you have a product to market, social media can be a useful tool. Good imagery is vital and creating stand-out images is much easier if you become familiar with a few basic rules.
Image: Yay Images
Here are ten tips to get you started:
Good photography comes down to three essentials: lighting, composition, and background. Let’s start with lighting. The number one rule is: don’t use your flash. Nine times out of ten you won’t need it and it’ll only add glare and shadow that will make your photo look tacky. The only time you’ll need to pop the flash on is when you have a bright background and the foreground is silhouetted.
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By Richard Horwell, Brand Relations
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding. The bottom line is that you will probably need a minimum of £35k to produce your product before you even start to think about marketing. Overall, you are probably looking at spending around £100k. However, by planning carefully and avoiding some of the common pitfalls, you can make that money work hard for you.
Image: Yay Images
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Tagged as: Food, Guest Post, Richard Horwell
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By Sid Madge, Meee
Nothing stays the same. Ironically, change is the only constant. Life moves and evolves and sometimes those changes are tough and sometimes they are welcome. In the last few years many of us have been forced to change the way we work, the way we socialize, our holiday plans, and the way we keep in touch with friends and family. Some of the change has been heartbreaking, some has been unsettling and disappointing and other changes have delivered unexpected silver linings.
No one knows what’s around the corner, but we can guarantee it involved more change: new seasons, new jobs, new homes, new school, new terms. Change is endless, so we may as well get comfortable with it.
Image: Yay Images
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By Professor Geoffrey Lipman, President SUNX Malta
With the start of COP 26, the hot topic of green tourism, Net Zero 2050 is clearly at the forefront for the Travel & Tourism industry. Net Zero 2050 is the COP 26 promoted target in its Race to Zero campaign. The US, EU, and UK are all on board and others are joining. Even China is there, with a marginally longer 2060 timeframe.
And Travel & Tourism, as one of the planet’s biggest industries has a seat at the table, recognizing the existential realities of the climate crisis and positioning with mainstream global government and industry strategies.
Image: Yay Images
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By Tiffany Kelly, Beyond Bamboo
With ethical consumerism growing rapidly, achieving a respected and recognized certification has been proven to drive growth by giving consumers peace of mind and making purchasing choices simpler1. A survey conducted by Futerra2 demonstrated that 88% of consumers would like brands to help them make more environmentally friendly and ethical choices. It also helps to attract talent – in a recent survey (Fast Company Report3) more than 40% of millennials reported that they would choose an employer because of their sustainability performance.
For sustainable businesses to thrive, not just survive in today’s economy, it is essential that they stand out from the greenwashing and make it easy for consumers to understand what they are buying and how their product is more sustainable and less environmentally damaging than a competitor. Keen as consumers are to purchase ethically, they need the choice to be made easy for them – not something that requires mountains of research and double-checking. They need to be able to trust the businesses they choose.
Image: Yay Images
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Tagged as: Business, Environment, Guest Post
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By Joe Fernandes, founder and CEO, BuzzStreets
Wayfinding, which is traditionally delivered through signage and on-wall maps (the classic ‘you are here’ red arrow), is particularly important in spaces that are unfamiliar to most of the environment’s users. When Wayfinding is working well it means:
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By Erik Wolf, Executive Director, World Food Travel Association
The hospitality industry has had a tough time recently. The sector is dealing with new rules and processes; navigating this new landscape is not easy. Amidst the myriad new local rules and regulations brought on by the pandemic, the very fabric of how we do business is changing too. What is a business owner to do with everything constantly in flux?
Image: Yay Images
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Tagged as: Erik Wolf, Food, Guest Post, Restaurants
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