Let Game of Thrones Help You Pick Your Stocks and Shares

Created: Wednesday, May 22, 2019, posted by Geetesh Bajaj at 10:00 am

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.50 out of 5)

By Alister Sneddon, Genuine Impact

Are you one of the fans who is both looking forward to the final episode of Game of Thrones and also dreading it?  Do you have confidence in your prediction of who will ultimately win and end up sitting on the Iron Throne?

Making decisions on investments in stocks and shares is also about anticipating who’ll be a winner.  When watching GoT we’ve thought about the character strengths and also the flaws of the key protagonists. Similarly, we can analyse and make decision on stocks and shares by considering three criteria: Quality, Value, and Momentum.

Here are some investment choices for a few GoT favorites using these:

Jon Snow

The King in the North. Jon has a lot of backing and support from the public. He has also proven he can withstand even the most unexpected of events, even if it’s just barely getting out alive. We can’t forget he is the rightful heir to the Iron Throne, however having a right to something is not the same as having it. There is a spark of innovation to be found, joining forces with the enemy of my enemy turned out to be an excellent move against the Night King’s army, but is it a cursed alliance joining forces with Daenerys?

Even with all of the blessings Jon has been given, such as coming back from the dead, he isn’t without his flaws. In terms of tactical genius, I don’t believe running out by yourself into a battlefield or sprinting to face the Night King is considered “intelligent”. While Jon has a personality that everyone loves, and has narrowly escaped death more than once, I don’t think he is the leader everyone wants him to be.

Paddy Power Betfair PLC

I can’t think of anyone that gambles more than Jon; He is so keen on taking risks he does it with his own life whenever he gets the chance. Just like Jon and Daenerys, Paddy Power and Betfair joined forces back in September 2015 and now operate as a single company. The combined force of both Paddy Power and Betfair brought them back from the jaws of death and infighting to focus on ruling. The similarities don’t end there.

Paddy Power Betfair is an excellent Quality stock, this means they have a strong balance sheet and cash to burn if they need it. While I wouldn’t consider Jon cash rich, he undoubtedly has countless people he can call upon in his time of need. Likewise, Paddy Power Betfair have a lot of cash in the bank for a rainy day, making them resilient to changes in the industry or any new gambling regulations.

The value of a company is based on the current price per share today, versus how much money the company generates. The higher the value the cheaper it is to buy this company now compared to how much money they are bringing in. The idea being that the money being generated will grow into bigger profits (and returns) in the future. Paddy Power Betfair scores extremely well for Value, they bring in a lot of revenue compared to the price of the stock today, if they can convert this money into bigger profits that means better returns for investors. If you had invested in Jon before you knew about his true heritage you would be collecting the rewards today. Just like Jon investing in Paddy Power Betfair has the potential to be something more in the future, hopefully it doesn’t take a near death experience to discover that potential!

Finally, we have the Momentum of a company. Momentum looks at industry experts, like the big banks and financial institutions, and aggregates their views. Do the experts believe this company will outperform? If so, will they barely beat expectations or maybe completely exceed everyone’s wildest dreams? Paddy Power Betfair is very average in terms of their future Momentum, they are hitting or beating their targets, but we expect them to at this point. There is no wild unexpected innovation which is going to catch us off guard, the industry feels positive, but it isn’t expecting anything amazing.

Paddy Power Betfair has the potential to convert the money they make into bigger profits and bigger pay outs to shareholders; However, the industry experts don’t see that happening any time soon. Regardless what the short term holds, Paddy Power Betfair has the cash in the bank to weather any incoming storm.


Quality Score: High
Value Score: High
Momentum Score: Low

Daenerys Targaryen

The phrase old habits die hard sticks very well to Daenerys. She once had a loyal following that would do absolutely anything for her, however that fan club is slowly starting to die out.

With a massive army, a simple but powerful message, and all the wealth she needs Daenerys isn’t someone you want to cross swords with. She is the embodiment of power and her pet Dragons are her pride and joy, if only she could go one day without losing a dragon to poor decision making.

Daenerys isn’t the same person she once was, she is a changed woman and she is becoming more reckless as her claim to the throne is threatened.

Apple Inc

Apple was once the company that delighted and surprised us, it’s a brand we all know and recognise. Depending on what phone you have in your pocket your reaction will vary. Just as Daenerys has changed over time Apple has transformed itself too, and that doesn’t always make you very popular.

Like Daenerys, Apple has impressive backing. You wouldn’t want to mess with Daenerys’ army in the same way you wouldn’t want to take a swipe at Apple with their almost unlimited cash reserves (an eyewatering $285~ billion.) These strong cash reserves make Apple a very high scoring Quality stock, there isn’t a problem Apple couldn’t pay for without breaking a sweat.

The only problem with everyone believing in you and buying into your vision, it increases your share price, everyone wants to be part of your story. Just as Daenerys has attracted countless followers, everyone wants to own a slice of Apple. This pushes up the share price which lowers the Value score for a company. Often, you’ll hear Apple described as an “expensive stock” which means the price you pay today is high compared to how much revenue and income Apple is bringing in.

Lastly, we have the Momentum, the future gazing aspect when it comes to evaluating a stock. Many people believe Daenerys will sit on the Iron Throne (or what’s left of it) and the industry experts also say Apple will continue to grow.

The risk with being number one is it’s hard to keep surprising and pushing the boundaries, it’s tempting to fall back to old habits and to stop innovating. Apple shows a lot of promise, but arguably they have the most to lose also. With handset sales falling, how successful will they be at pivoting the business to focus on the app store?


Quality Score: High
Value Score: Low
Momentum Score: High

Night King

Terrifying, unyielding, and never-ending. There has never been a threat as serious and all-consuming as the Night King and his army of the undead.

There are a lot of unanswered questions with the Night King.  Sadly, I don’t think we’ll be getting any answers since he was fooled by the classic “whoops, dropped my knife” routine!

One of the Night King’s senior advisers really needs to sit down and explain the concept of “key person risk.” While it’s great to be immune to most dangers in the world, most doesn’t mean all dangers.

The Night King is far from being a tactical genius. An immortal army unlike anything we have ever seen (thank you to the Golden Company for showing us the other extreme) – and yet all of it, wasted.

Sports Direct International PLC

It’s not often you hear about Sports Direct unless it is in relation to a buyout or a scandal. Very much like the Night King, Sports Direct picks up dying companies and recruits them into the Sports Direct family.

Sports Direct have done a fantastic job over the years of beating the odds. The parallels between Sports Direct and the Night King don’t stop with the growth strategy. Sports Direct always finds a way to survive, and to give old companies on the verge of bankruptcy new life.

That said, buying up new assets and companies on the cheap is still an expensive process. As such Sports Direct don’t have the happiest of balance sheets. The Quality score is very low, cash in the bank is not the strategy here, you have to spend money to make money.

In terms of Value there is potential. Sports Direct’s current share price is lower than expected when compared to the income they generate. The Value is lower than expected, but not enough for this company to be labelled a deep value, long-term buy and hold.

How do the industry experts view this company? Sadly, it’s not a good outlook. With worse than expected accounts, even with the company being offered “at a discount” (medium Value) experts don’t have high hopes for the future.

That doesn’t mean the company is doomed. Sports Direct has proven they are experts at navigating the unknown. The ratings are more a reflection that there will be more hardships ahead.

Just like the Night King, Sports Direct hasn’t given us an incredible show yet. Hopefully unlike the Night King, Sports Direct will be part of our lives for many years.


Quality Score: Low
Value Score: Medium
Momentum Score: Low

Arya Stark

Arya Stark; if you know her name that is either very good for you or very bad. Arya is a force to reckoned with. No matter what – she keeps on going.

While Arya might not want the Iron Throne, she is capable of taking it. Taking being the key word, Arya could be a terrifying tyrant, but thankfully she is happy with her path in the world.

Arya has told both death and Ladyship “not today” – making her a powerful force that continues to influence the world around her.

Taylor Wimpey PLC

One of the largest house building companies in the UK, Taylor Wimpey is often used as a barometer for the Brexit impact. Like Arya, Taylor Wimpey is a force unlike anything else. Despite being a powerful player in the UK economy, Taylor Wimpey isn’t what you would call a household name.

Like Arya if you know the name it’s likely you are in the industry or have a vested interest. Unlike Arya who specialises in putting people to sleep permanently, Taylor Wimpey looks to maximise the housing market no matter it’s conditions.

Taylor Wimpey is no stranger to scandals or being a bit scrappy. Unlike Arya however, Taylor Wimpey has the cashflow to make its problems and challenges negligible. Regarding the Quality score Taylor Wimpey has a lot of purchasing power, but housing market regulation is prone to change, and Brexit has us all shaken, so they are keeping an eye on their war chest.

What about Value – the future potential based on what you pay today? Arya has incredible potential, but do you trust her to act on it? Taylor Wimpey also scores extremely well for Value; the company generates a lot of income compared to its current share price. If it can convert the incoming revenue into higher margins the results will be impressive.

Looking at the Momentum, the industry experts seem to agree. Not only is there a lot of potential upside in the future but it will happen sooner rather than later. Once the Brexit air clears it will be back to business as usual, and just like Arya, Taylor Wimpey will show up ready to fight.

Across the board a promising outlook, however starting from such a strong position means it’s tough to exceed expectations. Hopefully Taylor Wimpey has a few more tricks up it sleeves than Arya does.


Quality Score: High
Value Score: High
Momentum Score: High

Alister does not hold positions in any of the stocks mentioned.

Alister Sneddon
Alister Sneddon is CTO of Genuine Impact, a next generation financial terminal for DIY investors. Investment ideas, institutional quality data, time saving analysis, gathered together in one place to help make informed investment decisions and save countless hours of research. Genuine Impact is trustworthy, institutional analysis made simple with complete transparency for investor.

Related Posts

Filed Under: Guest Post
Tagged as: , , , , ,

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.

Plagiarism will be detected by Copyscape

© 2000-2023, Geetesh Bajaj - All rights reserved.